Producing a video is a powerful way to communicate, engage, and achieve your goals. To ensure your video is effective, asking the right questions during the planning stage is crucial. In this blog post, discover the five essential questions we always ask before starting any video production project.

Here we delve into the importance of storytelling in video production for the food and drink sector uncovering the secret ingredient that sets apart the ordinary from the extraordinary.

When it comes to marketing and promoting your business, one aspect that is often overlooked is showcasing to your customers how you work. Giving your customers and clients a glimpse behind the scenes, unveiling the inner processes that help set you aside from your competitors, can have a significant impact on your brands image. In this post, we will explore why you should consider showing off your business facilities and how to do it effectively.

Discover 6 reasons why video marketing is so important for food and drink brands. See how to showcase your product and highlight the key aspects of your business in a compelling food or drink advert.

We at Backlit Films know that the food and drink sector is a fast moving industry and keeping on top of the most up to date trends can be difficult. This is why we always incorporate additional assets along with a hero video into our pre production planning to ensure the client gets the most out of their production day shoot.

Ever wondered how best to showcase your product and get the best out of your digital marketing at the same time? Here we explain 5 strategies that can be used to promote your brand and boost your consumer experience.

Ever wondered what the process is for producing a content video for a food or drink client? Here are the 3 main stages for delivering an ace food or drink advert for your clients tasty products!

Are you worried about AI taking over the video editing world? Here we detail how human editors cannot be replaced and how we can best use AI to our advantage.

The Backlit Films’ Kitchen - Series 1, Ep. 2

Following part 1 of our Kitchen Series, part 2 is all about lighting on glass under the camera lens. Read on to find out tips and tricks about getting the perfect shot when filming glass bottles, jars for your food & drink products.

The Backlit Films’ Kitchen Series 1, Ep. 1

It’s a roasting hot summer's day, and you come across a beer ad in your newsfeed as you scroll through social media. The bottle looks ice cold like it just came out of the fridge, and the evaporation is dripping off the bottleneck. Suddenly, you feel yourself taking a gulp and at that moment, all you want is to drink that beer or at least an ice-cold drink!