Why should you repurpose your video content

We at Backlit Films know that the food and drink sector is a fast moving industry and keeping on top of the most up to date trends can be difficult. This is why we always incorporate additional assets along with a hero video into our pre production planning to ensure the client gets the most out of their production day shoot.

See below 5 reasons why repurposing video content can offer several benefits to you as a client.

Cost Effective:

It is cost effective to repurpose video content because it allows you to maximise the value of your initial investment in video production. Instead of creating entirely new videos for each platform or purpose, you can reuse existing footage, reducing the need for additional shooting or editing.

Time Saving:

Repurposing saves time since you don't have to start from scratch each time you want to create video content; you can simply re-edit or reformat existing videos to fit the requirements of different platforms or marketing campaigns. 

Consistency & Increased Content Frequency:

Repurposing can help you maintain brand consistency. It allows you to use the same core message or branding elements across all your video content, ensuring a cohesive and recognisable identity. As well as consistency, it can allow you to keep up with demand for regular posting on various platforms. This is done by repurposing your existing video assets into shorter clips, stories or social media posts.

Agility & Multi-purpose Assets:

Having on hand footage that can be adjusted to suit specific deals or events can ensure that you have a quick response to any new trends, for example you can update and reuse relevant footage to prompt time-sensitive offers or announcements without the need for lengthy production processes. By shooting hero videos and capturing additional footage during production, you can create a library of versatile assets that can be repurposed for a wide range of marketing and promotional materials, from advertising to tutorials.

Diverse Content Formats:

Repurposed video content can be adapted into different formats such as GIFs, Infographic or short teaser videos, to cater to the various audience preferences and engagement styles.

Overall, repurposing video content can be a strategic and cost-effective approach to allow you to maintain an active online presence, adapt to changing marketing needs and maximise the utility of your video assets.

To find out more about how you can maximise your content, get in touch with our team today.